Patagonia Clothing’s New Earth Friendly Business Model: Don’t Buy New, Repair Old Instead


At this point, I have to admit that I might, just might be a hippy. I’ve already talked about my accidental hipster ways, and shared my slightly unconventional life choices.

I don’t own a car (that may change this year), I ride my bike around, and I use public transit. I’ve basically stopped shopping, and enjoy going to the thrift store.

No, I’m not looking raggedy I am complimented often on my clothes, my cruiser bike, and the fact that I use public transit. But, I didn’t just focus on this way of living because I wanted to save money. I also was (and am) concerned about sustainability, and managing the earth’s resources.

As I moved deeper into my debt repayment journey I started thinking about why wasn’t I reusing what I already had? Probably because I didn’t know how to fix whatever I had that was becoming frayed or broken and needed some help.

Interestingly enough the founder of the well-known clothing brand, Patagonia, also had some internal conversation conflict concerning the fact that he was wasting resources by producing his goods. When in reality he wanted to be a good steward of the earth’s resources. So, he did something that was incredibly unusual in business circles-he encouraged people to stop buying when items were getting frayed and get them fixed instead..

Earth Friendly Business

In keeping with that mindset, Patagonia’s founder created a caravan that drives around and fixes people’s Patagonia jackets, etc. People absolutely love this. In addition to this, that division is the largest sewing repair division in the United States. This entrepreneur has created a new service for his clients, as them to continue using what they’ve purchased and deepened his client’s love of the business and the business model.

American consumers are often told that it’s not possible to have a business that matches your belief system and actually make money. Lately, we’ve started to see a trend that goes against this train of thought.

Businesses like American Apparel (don’t like that CEO) and makes items in the U.S., Moo Cluck Moo pays its workers a beginning salary of $15 an hour, and I’m sure that there are a number of other businesses that are making money and staying committed to their mission. The missions for the above businesses would include: employ local workers and pay people more.

The other interesting addition to the Patagonia business model is selling old clothes that have been rehabilitated and making Patagonia’s products accessible to a larger number of customers who might not have been interested in paying for the regularly priced items previously.

On this Earthy Day, I want you to consider how you spend your money and ways to save you money, help businesses, follow your personal philosophies, and be earth friendly.

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I am an obsessive foodie, but not self-righteous with it, love travel, meeting new people, helping you look good, and am freaked out by people who don't enjoying reading...something! I have always liked issues connected to personal finance, the movement of money on a bigger scale, and now am fascinated by how people’s emotions affect their personal spending. You can read more at: I’ve had an amazing time writing for my blog, The Shop My Closet Project, and love the transformative power of connecting with people through writing.